In this article, I decided to collect 14 most common website usability mistakes that are found on many sites and combine them in a website usability checklist. You can quickly check your site for these mistakes and correct them, improving the website usability (usability of your site visitors). Well, let's start :)
What is the "website usability"
The word "usability" - this convenience and ease of use. The term "usability" refers to simple and easy to use of a website. Of course, the higher the level of website usability, the more inclined visitors to your site. Website usability directly affects the loyalty, the number of visits and even a conversion on your site.
All these indicators can be improved at almost all stages of the development of the site: with its visual design, structuring navigation, writing texts and images location.
Thus, the purpose of improving the usability of the site - to make sure that even at the most cursory glance visitor could understand what the website dedicated and how to use it.
Here is Website Usability Checklist
- In the header, there is no logo or name of the company. The visitor does not understand the website which company he was and what products or services it can get on this site. So try to make a clear description about your website to improve the website more usable and clear front of visitors.
- The logo of the company there is no link to the main page. In the logo of the website, there must be a link to the main homepage of your website, it can give an easy navigation and also is a website usability best practice.
- The menu is made in Flash. Nowadays more than 50 percent internet users are on mobile phones, so avoid to use flash menu, because mobile devices will not be displayed flash menu!
- There is no mobile phone version for mobile phone users, while the usage of mobile users high.
- On the website posts, there are no "breadcrumbs." Breadcrumbs let a user know where they are, and where they can go. Breadcrumbs are also a website usability evaluation tool.
- Links to the other article is not different from normal text, not underlined, are not highlighted.
- Headings and subheadings are the same sizes as the main text - do not stand out and attract the attention of users website usability.
- The website has a white background. It is a moot point but in website usability practice the best combination for reading from a computer - black text on a white background. Other combinations quickly tire the eyes.
- In the "footer" of the website is not navigation menu. The user has to turn the screen up to see the main menu.
- Social sharing buttons are far from content.
- The lack of contact forms and other contact information. The phone numbers, contact email, and other contacts information should be in contact us page so that user can easily contact the owner. Note: the phone number must be the area code. It becomes an actual problem if the company works with customers from different regions and countries.
- On the site, there is no timetable of the company, information about the schedule of public holidays.
- On the site, there is no direction to the office.
- On the site, there are no places for posting information about special offers and promotions.
Tips to Improve the Website Usability
1. Define Your Target Audience
The narrower your target audience, the greater may be the conversion on your site. Try to determine who is a visitor to your site, and what he is interested in. If you know who your potential visitor or customer, you will be able to reflect this in the pages of your site.
2. Be Transparent
Provide your visitors everything that can interest them: the full information about the product and the country of production, prices and delivery terms, possible additional costs. Try not to hide any important information on your potential customers - and they will be happy!
3. Observe the clarity of the site structure
Divide the pages of the site to clear the field by using headings, spacing and separators.
4. Take Care of the Client
After reviewing your client, try to show it to the attention - try to anticipate his wishes, create a section of frequently asked questions or help section.
5. Avoid "Visual Noise"
A large number of different fonts, colors, invitations to buy, banners, advertisements and other obtrusive elements cause a pressure effect and scare your visitors.
Tell, This was my little advice to all my readers who are very new and want to improve the website usability. You can highlight the most important elements of your site and give visitors quick access to relevant information;
remember that "simpler - the better." Do not overload your site extra information and graphic materials. Have a nice day!
Next reading: 10 Important Tips to Place a Good Web Design Course