Facebook today launched a new feature for our covers: the possibility of sharing songs in the service and being able to listen to a half-minute fragment retransmitted directly from Spotify or Apple Music. This news is called Music Stories and is available from today for the iPhone application (hopefully soon available for other platforms).
The method to share these songs is very simple: just copy the web link of the song or album that we are listening from Apple Music or Spotify and then paste it into a new Facebook post. The application takes care of the rest, creating a playback interface.
Naturally, everyone who pays for a Premium subscription to Spotify or Apple Music will be able to listen to the entire song from their respective applications. The idea is, in addition to encouraging users to share their songs in their profiles, motivate the artists themselves to promote themselves more using Facebook.
Musical plans "half"
I still remember all the rumors that were formed about Facebook launching its own music service back in 2011, but finally what we have been seeing have been attempts at integration like this to simply upload traffic to users on the platform.
But that does not mean that on Facebook have surrendered: partnering with the two main streaming services means opening the doors to millions of users to enter more Facebook and not lose the gigantic pace of visits (many of them mobile) than enjoy right now. If you do not see yourself able to compete with someone ... take advantage of them. In the end, the benefit is mutual.
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